Research & Planning:(Target Audience)

Research&planning

I chose Dr Dahlia Wasfi as a typical person that may take an interest in reading the magazine as she is a person that is heavily active in taking an interest in global issues such as war in Iraq, Afghanistan. She takes part in various talks.


The target audience for my magazine would be people aged 16-35, or perhaps older. It is targeted at both genders. As underground hip-hop artists would aim to educate people in society as a whole, the occupation of the person who reads the magazine isn't really an issue as it can range from a student who has a tight budget to a doctor, so wealth isn't a factor that needs to be taken into consideration. The people who would typically read this magazine would be people who take an interest in global issues, people that are anti-war, people who aim to contribute towards global peace. People that want to help make a change in the world. People who have protested against war in Iraq, Afghanistan. People who have protested against the injustice that is taking place in Palestine. There isn't a particular social class that i am aiming my magazine at as its quite difficult to categorize people into classes when as mentioned they range from students to doctors. To help make a difference in the world you don't have to be from a specific class. Underground hip-hop artists don't usually have 'gigs'- for example Lowkey will perform for an event which concern global issues, educating the public as a whole is the main aim.

The research conducted from my questionnaires shows that people don't really know the real meaning of 'hip-hop' as today's mainstream society has combined other genres with hip-hop. Most associated hip-hop with RnB music. So the research carried out really didn't help as much as i thought.